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Case Studies
POS Placement & Verification:
National Value Channel Retailer engaged Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 retail locations, requiring more than 95,000 hours. Driveline created 6 store formats averaging 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers.
Total Signs Installed: Over 260,000
Signs Correct: 98%
Stores Completed on Time: 100%
Store Survey Quality Rating: 96%
Completion Period: 1 Week
Small Reset Capability:
National CPG Manufacturer engaged Driveline to reset 10,000 Dollar Stores, requiring more than 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.
Stores Complete Ontime: 100%
Store Survey Quality Rating: 98%
Overall Quality Rating: 4.6 out of 5.0
Completion Period: 2 Weeks
Product Labeling:
Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.
Calls Serviced: 6,000 in 3 weeks
Outserts Placed: 1,181,798
Average: 220 outserts per retail location
Completion Period: 3 Weeks
Photo Capture & Reset:
A National Entertainment/Communication Company engaged Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, requiring 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. Completion photos and work orders captured utilizing industry leading technology.
Touch Points Audited & Updated: Over 180,000
Stores Completed on Time: 100%
Stores Compliant with Change-out Activation Due Date: 99%
Completion Period: 3 Weeks
Snack Audit & Survey Capabilities:
A National DSD Food Company engaged Driveline to perform a salty snack audit in 18,000+ grocery stores. This project required more than 22,000 hours across 127 different chains and formats. There were a total of 124 questions per survey requiring 2 hours per location. Driveline recorded all data for the in-store aisle and fixture surveys utilizing state of the art handheld audit technology. These audits and surveys required a survey guide and a tape measure.
Data Points Captured: over 1.1 million
Stores Surveyed: 100%
Merchandised Salty Snack Resets: 8,000+ Stores
Completion Period: 2 Weeks