This energy drink company came to us with a penetration goal of 8,000+ store locations. They were currently experiencing more than 80% of their penetration goal in corporate distribution. However, their franchise distribution penetration was falling significantly short.
Solution
We built a solution to increase franchise distribution expansion to more than 65%. We deployed teams to sell in the new product placement across more than 5000 franchise store locations over ten business days.
Outcome
The franchise distribution penetration doubled after two store visits by our team. The distribution tripled by the fifth visit, and we reached the goal by the seventh visit.
